A founder-led advisory practice for governments, investors, and international companies operating across North America, Europe, and Africa — where government, capital, and industry meet.
Shepherds Oud Advisory is the practice of one of the few professionals whose career has spanned government-side investment promotion in the United States and Australia, ministerial advisory across Central Africa, and cross-border business development between the Benelux and the Atlantic.
Clients engage Shepherds Oud Advisory to work directly with an operator who has sat on every side of a cross-border transaction — investment agency, government, investor, and international company.
Shepherds Oud Advisory acts as the European representative for economic development organisations, investment promotion agencies, free zones, and port and industrial authorities in North America and the Middle East.
From The Hague, we build and work a qualified European investor pipeline on your behalf — across all industries — and hand you meetings, site visits, and projects rather than reports.
An annual mandate: we are your office in Europe — permanent presence, ongoing pipeline development, and quarterly reporting.
A defined roadshow, trade mission, sector campaign or European market study with a fixed scope and timeline.
A base retainer with milestones tied to qualified leads, site visits, and announced projects.
At the heart of Europe, the seat of international law and diplomacy, with direct access to Brussels, London, Paris and Frankfurt.
Midwest industrial base and O'Hare connectivity, so European investors landing in North America are met on the ground.
Preparing 20–40 projects for investment: data standardisation, ESG readiness, due diligence packs, permitting support, transaction preparation, and investor roadshows.
Helping African ministries, investment promotion agencies and state-owned enterprises attract North American and European investors through structured commercial diplomacy.
Transaction advisory for critical mineral projects feeding the corridor — from project screening to financing structure and offtake conversations.
Agencies gain a credible, permanent European presence that builds qualified pipeline instead of one-off missions.
Sector targeting and account mapping across European industry, backed by direct executive and ministry access.
From first meeting to site visit, incentives conversation, and announced investment — with aftercare that keeps investors expanding.
Anticipate regulatory, political, and commercial friction before it slows an opportunity down.
Your presence in Europe. Your pipeline from Europe. Retained representation for EDOs and IPAs in North America and the Middle East.
Sourcing strategy, project screening, and government relations across critical mineral and industrial value chains.
Full-lifecycle support for FDI strategy, sector targeting, investor engagement, and aftercare.
Institutional capacity, value propositions, and lead generation for investment promotion agencies.
Market assessment, positioning, and structured entry across regulated and complex environments.
Identifying, structuring, and negotiating partnerships that endure across cycles and jurisdictions.
Advising ministers, agencies, and public officials on investment strategy and stakeholder engagement.
Positioning projects, jurisdictions, and platforms for institutional and strategic capital.
Structuring durable partnerships between governments, investors, and operating companies.
Corridor-based expansion connecting Europe, North America, the Middle East, and Africa.
Years inside investment promotion agencies in the United States and for Australia — we have carried the same pipeline targets.
Based in The Hague, at the heart of Europe, with direct access to Brussels, London, Paris and Frankfurt.
Our Chicago affiliate, Invest Shepherds, meets European investors when they land.
All industries covered, with critical minerals and strategic supply chains as a proven area of depth.
Navigating cross-border negotiations where politics, capital, and industry intersect.
Long-standing relationships with development finance institutions, investors, and industry.
Attract international manufacturers and strategic investors into a competitive US Midwest market.
Built and executed international investment attraction programs into Illinois with Intersect Illinois.
Establish an Australian investment attraction presence across the United States and Canada.
Led North American investment attraction and business development for Australia's trade and investment representation.
Support ministries and public agencies designing investment promotion strategy and institutional posture.
Advised government stakeholders across Cameroon, DRC, Guinea, and the Republic of Congo on investment strategy and engagement.
Enter the Dutch elderly-care market with a culturally aligned, family-centered service model.
Launched and scaled Shepherds Oud Care in the Netherlands, now supporting families across the country.
Position mineral projects and jurisdictions for strategic industrial and institutional capital.
Structured engagement between African resource holders, international operators, and downstream partners.
Help international companies expand across Atlantic corridors from a European base.
Designed and executed corridor-based expansion strategies connecting Europe, North America, and Africa.
Our work is shaped by the movement of capital, companies, technology, and institutional relationships between markets.
Define the opportunity, objectives, stakeholders, and market context.
Develop the strategy, market approach, and engagement plan.
Identify and engage decision-makers, investors, partners, and institutions.
Support negotiations, market entry, investment attraction, and implementation.
Strengthen relationships and support long-term expansion.
Independent strategic advisory for foreign direct investment, international expansion, market entry, strategic partnerships, and cross-border business development.
Helping families navigate elderly care options in the Netherlands through guidance, coordination, and family-centered support.
We work with organizations seeking trusted support across markets, sectors, and institutional environments.